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Coca Cola have got it right.
Not only did they have Matthew Williamson in 2003 create a bespoke bottle for the drink giant (exclusive to Selfridges) but then following in the hot pink and yellow steps of Williamson came Patricia Field with her own bright bottles.
Now Chanel king – Karl Lagerfeld has done his bit for the Diet Coke branding. In the signature Chanel monochrome colouring Lagerfelds unmistakable sillouette stands tall.
Who will be next to jump on the bottle?
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